The highest-impact placements are the title tag, the H1 heading, and the URL slug, followed by the meta description, an early body paragraph (the first 100 words), and at least one subheading. These are the spots search engines weigh most when judging relevance. This tool checks each location and gives you a simple pass or miss for every one, so you can see at a glance which placements you have covered and which still need work.

It does a case-insensitive substring match for the exact phrase you enter, and also reports whether each individual word in the phrase is present. So for a keyword like 'running shoes' it tells you if the full phrase appears and, separately, whether 'running' and 'shoes' each appear. This helps when your keyword is split across a sentence rather than used as one contiguous phrase, which still carries relevance even if the exact phrase is not used verbatim.

Yes, though not in the keyword-stuffing sense of the past. Modern search engines understand synonyms and intent, but placing your primary keyword in the title, H1, and opening text remains a clear, unambiguous relevance signal that helps both ranking and click-through. The goal is natural, deliberate placement in the locations users and crawlers read first — not repeating the phrase dozens of times.

Search engines and readers both give extra weight to content near the top of the page. Mentioning your target keyword early confirms the page is about what the title promises and reduces the chance of a mismatch between the snippet and the body. If your keyword does not appear in the opening paragraph, consider rewriting the intro so the topic is stated clearly and naturally up front.

A short, readable URL slug containing your primary keyword is a small but genuine ranking and usability win — it appears in the SERP, in shared links, and helps users predict the page content. That said, do not rewrite an established, indexed URL just to add a keyword, since changing URLs requires redirects and can temporarily disrupt rankings. Optimize the slug when you first create the page.

Yes. Forcing the exact phrase into every heading, the title, the meta description, and repeatedly in the body can read unnaturally and trigger an over-optimization signal. Aim to cover the key placements once each, then write naturally for humans. If hitting all the checks here would make your copy awkward, prioritize the title, H1, and a natural early mention over cramming the phrase everywhere.

The tool fetches the page server-side to read its HTML and matches your keyword against the title, headings, URL, meta description, and body text. The keyword and URL are used only to run that single check and are not stored or used to track you. You can run unlimited checks for free.